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Gatorade is developing a 'smart cap' that keeps track of hydration
Gatorade is developing a 'smart cap' that keeps track of hydration
Athletes' latest high-tech tool may be a bottle of Gatorade. The sports beverage brand is developing a "smart cap" that communicates digitally with a band aid-like sweat patch to track users’ hydration, reports the Wall Street Journal. While a Fi...
Package design's influence on health care products
Package design's influence on health care products
Delivering eye-catching packaging with positive shelf impact is essential in many industries, particularly for beauty and consumer-oriented products. But that's not a big concern for pharmaceutical and healthcare products, right? Not so fast. "When Ess...
Cake and pudding packaging gets glamorous redesign
Cake and pudding packaging gets glamorous redesign
High-end U.K. supermarket chain Booths' has redesigned the packaging for its range of puddings and cakes to bring glamour back to teatime. The design was done by creative and strategic branding partnership Smith&+Village.
The critical role packaging design testing plays in product development
The critical role packaging design testing plays in product development
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis.