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3 steps brands can take in the wake of the China recyclables ban
3 steps brands can take in the wake of the China recyclables ban
This is a time of uncertainty for recycling in the U.S. But consumer packaged goods companies and brands can seize this opportunity to revitalize recycling in the U.S. and make lemonade out of lemons. When China announced in July that it would no longe...
Packaging as storyteller
Packaging as storyteller
Joe McDonnell is the Founder and CEO of For Life Products, a line of home restoration products widely available at retail. He shares his key thoughts on package design.
AR most valuable for short-term packaging promotions
AR most valuable for short-term packaging promotions
Augmented reality (AR), which blends the real and virtual world together, has emerged as one of the most exciting technologies in the intelligent packaging space for several food and drink brands. However, despite the initial novelty of AR packaging, i...
The critical role packaging design testing plays in product development
The critical role packaging design testing plays in product development
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis.